Top Online Advertisers

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29 During the height of the housing boom , the top - 25 mortgage companies by advertising spending dolled out enormous sums on online advertising .... ... than last year, according to the Internet Advertising Bureau. Yet money is increasingly concentrated toward the top Web sites with the highest amount of traffic.. Leading Internet publishers24 in terms of advertising revenue include Netscape , Yahoo ! , Infoseek , Lycos , and Excite ( table 2 ) . 25 Table 1 Top Internet .... Secretary of Commerce William H. Daley then wrote letters to top web advertisers , urging them to follow IBM's lead . In the last year , companies including .... Representatives from 40 top advertisers, including General Motors Corp., IBM, Levi ... for ad effectiveness, and easing the process of buying online advertising. fc1563fab4